In many cases, we present ourselves in a way that is not exactly what we are in real life. For example, when we apply for a new job, we can present ourselves as much more severe or able than we are. In online dating, when the profiles tend to overestimate height or income (usually man). This form of saying that we can’t understand whether it is true is called “cheap talk.”
"Cheap talk" typically refers to communication that
does not involve any tangible commitment or cost. In other words, “cheap talk” is something
someone can say where, if it’s true or not true, there’s no obvious way to tell
them apart, and he has no cost in saying that.
Here are some real-life examples of "cheap talk"
across different contexts:
- Political
Campaign Promises:
- During
election campaigns, politicians often promise voters about policy changes
or improvements in public services. However, not all promises are
fulfilled after the election, leading to accusations of "cheap
talk" when politicians fail to follow through on their commitments.
- Corporate
Communication:
- Companies
sometimes publicly state their commitment to sustainability, diversity,
or social responsibility. However, if these statements are not backed by
concrete actions or changes in business practices, they can be seen as
examples of cheap talk designed more for public relations than genuine
change.
- Diplomatic
Negotiations:
- In
international diplomacy, countries may issue statements or promises
during negotiations that are vague or lack enforceable commitments. These
statements can be seen as cheap talk if they do not lead to concrete
agreements or actions.
- Advertising
and Marketing:
- Advertisements
often make claims about product benefits or performance that may be
exaggerated or not entirely true. Consumers may perceive these claims as
cheap talk if they do not align with their actual experiences with the
product.
- Personal
Relationships:
- In
personal relationships, individuals may make promises or assurances to
others that they do not intend to keep or cannot fulfill. For example,
promising to help a friend move but then not showing up or saying,
"Let's stay in touch," without making any effort to maintain
the relationship.
- Customer
Service Interactions:
- Customer service representatives sometimes make promises to resolve issues or complaints quickly, but if these promises are not fulfilled or are merely placating, they can be perceived as cheap talk rather than genuine efforts to resolve customer concerns.
In game theory, cheap talk refers to communication between players. One of the players sends a “signal” to others that berries at no cost to the sending player. The receiving player has to understand the credibility of the signal. It contrasts with "costly signaling," where actions or communication carry real costs or consequences, thereby making the information more credible. Green and Stokey 1980 and Crawford and Sobel 1982 were the first to apply the game theoretical approach and introduced a simple model that was considered a form of cheap talk messages that can convey private information. Since then, much research has been conducted in this area of game theory or in precise forms of signaling games.
Recognizing cheap talk can be challenging, as it often
involves communication that appears meaningful or promising but lacks substance
or genuine commitment. There is a very famous example: when we athletes are
asked if they are talking steroids, the answer will always be no. So, from the
answer, it is hard to understand if the athlete is using steroids or not. Here
are some indicators to help identify when communication may be cheap talk:
- Lack
of Specificity: Cheap talk often involves vague statements that are
not backed by clear details or plans. For example, someone might say,
"We should do something about that," without specifying what
"something" entails or how it will be done.
- No
Clear Commitment: When someone makes promises or assurances without
indicating a clear timeline, action plan, or steps to fulfill those
promises, it could be cheap talk. For instance, saying, "I'll
definitely help you with that," without discussing when or how
assistance will be provided.
- Unrealistic
Claims: Communication that makes exaggerated or unrealistic claims
without evidence or a plausible explanation can be a sign of cheap talk.
This often happens in advertising or political speeches where promises are
made without practical means of implementation.
- Inconsistency
Over Time: If someone frequently changes their stance, promises, or
commitments without valid reasons or explanations, it may indicate that
their communication lacks sincerity or genuine intent, resembling cheap
talk.
- Lack
of Follow-Through: When communication is not followed by action or
tangible results, it suggests that the talk was cheap. For example, if a
company repeatedly promises improvements in customer service but continues
to deliver poor service without making actual changes.
- Contextual
Incongruence: Pay attention to whether the communication aligns with
the person's actions or the organization's practices. If there is a
disconnect between what is said and what actually happens, it could
indicate cheap talk.
- Pattern
of Empty Promises: If someone or an organization has a history of
making promises or assurances that consistently go unfulfilled or are
forgotten once the immediate context passes, it suggests a pattern of
cheap talk rather than genuine commitment.
- Intentions
vs. Actions: Consider whether the communicator's actions match their
stated intentions. Cheap talk often involves statements meant to placate
or appease without any real intention or capability to follow through.
By being mindful of these indicators, individuals can become
more adept at recognizing when communication is merely cheap talk and may
adjust their expectations or responses accordingly.
One thing that is promising regarding cheap talk is that you can’t “cheat” too big. Namely, if someone is in an online dating case and someone lies about his height, it will be revealed on face-to-face dating. If someone lied about their ability when they were applying for work, it could also be revealed at some early stage. Then, returning to the title of this post. Should we lie about our ability when we apply for a job? The answer is we shouldn’t do so. But if we really, really want to lie, we can lie a little bit.
The pictures in this post were taken from Unsplash.
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